TOURISM INDUSTRY PLAYERS ADOPT “ONE DAVAO” PROMOTION SCHEME

DAVAO CITY, Nov. 11 (PNA) – Key players of the tourism industry both from the private and government sector of Southern Mindanao have adopted “One Davao”, a private and public sector partnership aimed at promoting tourism programs and destination packages of the cities and provinces in the Davao Region.

Department of Tourism (DOT) regional director for Davao Region Art Boncato disclosed that in their just concluded Tourism Marketing Conference and Planning Workshop held November 9 to 10 at the Apo View Hotel, the tourism officers of the local government units came up with a doable list of tourism activities which the private sector assessed and validated.

He said the tourism officers through a list of their respective tourism products shortlisted it to the top three products, be it on holiday and leisure, eco-adventure and MICE (meetings incentives conventions exhibitions).

“It is no longer the high officer telling them (local government units) what to priorities. And these officers know their place well and what best to offer the market,” he said.

Christine Dompor of the Davao Tourism Officers Association said with the workshop they would be able to come up with an updated inventory of products matched with their market even as she hoped that the Davao Region will come up with a tourism circuit which is a tour program of connectivity and complementation of tourism products in the region.

She said they will package tourism products into one program linking Davao City to the other cities of the region and the provinces and municipalities.

However, she said before they could promote their offerings to other markets, they had focused their promotion domestically by tapping particularly the schools and the academe in their locality for them to see and experience their own tourism products.

Mary Ann Montemayor, chair of the private sector tourism council said they now have a good team from both sectors helping together in what they call the “good news” in the tourism industry.

She also said through the conference and with inputs shared by both sectors they would be able to unclutter the industry people’s minds and promote critical thinking to focus on the products, markets and action for growth.

She said they were able to come up with clustering and specializations of products per category so proper positioning could be done like product development concerns must be addressed and also meet the market’s needs.

“The conference and workshop gave the private sector an opportunity to have a hand in the planning and validation of the tour programs.

She said they see it as a Private-Public Sector Partnership (PPP) that could speedily spur the growth in the industry. (PNA)
LAP/Digna D. Banzon/lvp

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